Definity increases user adoption by more than 65%

The Challenge

Finding an LMS that could match their ambition and scale with their growth

Definity Financial Corporation was formed in 2021 in connection with the demutualization of Economical Mutual Insurance Company in the largest Canadian IPO of the year, and the second-largest IPO of its kind to ever debut on the TSX. With the wind (and investors) at its back, Definity needed an LMS that could keep up and help the company continuously improve its products, services and experiences.

Though their business was excelling, they had room to improve in learning efficiency. Fewer than 1% of their users were engaging with their existing LMS and it took 10 months to achieve their annual compliance training targets.

Definity decided to focus on L&D, making it a true differentiator and empowering employees to take ownership of their learning and skills development. The company was certain that if it had the right tool, it could achieve its ambitious goals. Definity partnered with Docebo to materialize these objectives.

The Solution

Docebo Learning Suite: a scalable solution to build a learning culture

Definity set itself up for success, starting by securing executive sponsorship and buy-in from senior leaders. Once everyone was aligned and on board, Definity’s marketing team created a distinct and memorable (and bilingual!) brand identity for
its new learning platform: Max Learning.

Docebo APIs allowed Definity to automate the migration of its existing training materials and enrolment info, saving time on what would have been an arduous manual process. But the company knew that if they wanted employees to dive deep into continuous improvement, they were going to need more content. A lot more content.

Definity paired its Max Learning platform with Docebo Content, launching the platform with 100 new courses from the industry’s top providers. What a launch it was! Docebo’s implementation team worked with Definity to ensure the launch
was exciting and memorable, producing a ‘Meet Max’ hype video and creating a series of engaging tutorials in both English and French. It worked: in the first five days, over 40% of employees had met Max. And in the months that followed, that number would climb to 96% and then 100%.

The Results

A vibrant culture of learning and performance

Definity had revamped the compliance training experience and curated effective training that helped employees grow. And the company quickly saw the ROI of rethinking the role learning played in its business.

User adoption went from 1% to over 65%, proving that when you make learning engaging, people take time to learn. Furthermore, when the training experience is intuitive, users don’t drag their feet in completing it: by leveraging automated notifications to keep users on track, Definity was able to cut the time to achieve total compliance from 10 months down to seven weeks. Now, 80% of employees say they have opportunities at work to grow personally and professionally, which
is one of the best predictors of retention and a key variable for attracting top talent.

Of course, Definity isn’t finished. The company maintains its focus on continuous improvement, automating more processes and offering a growing library of relevant courses and training to keep its people at the top of their game.

As Definity’s culture of learning solidifies, the company is also working to empower its people. Trainers will soon be able to manage their own content and updates and the “Ask an Expert” tool will be expanded to a searchable database, strengthening knowledge sharing and collaboration across the organization.

When you build a culture of learning, the future is always bright